How do you brand a music genre? Name, narrative, color palette, imagery and other elements come together collide to form a brand identity. In a lab with Art Director Martin Zarian, TUMO Yerevan students visualized their favorite music genres.

Ani Davidian Indie pop - Branding Music Genres with Martin Zarian
Aleksandr Ordukhanyan Rock - Branding Music Genres with Martin Zarian
Hovhannes Grigoryan Jazz - Branding Music Genres with Martin Zarian
Mane Hunanyan Punk - Branding Music Genres with Martin Zarian
Milena Mayilyan Armenian - Branding Music Genres with Martin Zarian
Nshan Javadyan Electronic - Branding Music Genres with Martin Zarian
Seyran Papoyan Jazz Sigaromi - Branding Music Genres with Martin Zarian
Tigran Ananyan Metal - Branding Music Genres with Martin Zarian

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